Imagine being able to fully customize Your eyewear. “Yeah, of course, You can choose the model and the prescription at any optics store” – You probably are saying. No, I mean full customization. The new standard of personalization. The colour of frame and lenses, the model, the prescription, even the letters written on the frame! “Well, then it must cost me a fortune” – You are saying. And again – no. Let me explain.